[FREE TRAINING] Your 2023 Real Estate Business Plan Template

Want to win in 2023? It all starts with your business plan and your vision for what you want to accomplish.

I can't believe we are in the last quarter of 2022! While good agents have their eyes set on finishing out the year strong, great agents are already setting their 2023 goals. One of my previous real estate coaches once told me "Championships are planned events," meaning that you don't just wake up and win the Super Bowl. It's takes years of hard work, planning, and dedication to get there.

Want to win in 2023? It all starts with your business plan and your vision for what you want to accomplish. By laying the groundwork now, you get a running start in January 2023. So instead of being that agent that wakes up on January 1 realizing everyone else already made their New Year resolutions, you'll already know exactly how many leads, appointments, and closings you need to make each week.

Recap and Reflect on Your 2022 Goals and Accomplishments

First, start off my revisiting your 2022 Goals. Did you hit all your goals? Did you hit your goal GCI? By reflecting back on what your 2022 goals were and how you did, you can adjust your 2023 goals. If you blew past your GCI goal, you may want to set an even higher benchmark for next year. If you didn't hit your goal, reflect by on the reasons why and commit to making the necessary changes to hit your goal next year.

If you are tracking your numbers and conversion rates, now is the time to review how well you are converting leads to clients and where you might need work. For example, if you are really great at setting appointments with sellers but not converting them to listings, you may set a goal to get better at your listing presentation. Or if you aren't doing well at setting appointments with buyers on the phone, but are great at converting them once you meet them, you may set a goal to work on your prospecting skills.

If you aren't tracking any numbers at all, then simply commit to tracking your numbers this year, so you have the info you need for the following year.

How to Set Realistic Real Estate Goals for 2023

Many times, I see agents say they want to do $1M in GCI, but the reality is that they are nowhere committed to what it takes to actually reach that goal. While I encourage you to set big, lofty goals, you need to be 100% committed to them. If your goal is to make $1M in GCI, and that requires you to make 50 prospecting calls every day, you have to be honest with yourself about whether you are 100% committed to that. If you aren't, then you should set a more realistic goal.

The other mistake I often see is setting the wrong goals. The most important goals to set are lead generation goals. Almost everything that you do in your business should be measured by how well you are able to generate and convert leads to closings. Unfortunately, some agents (including myself) get stuck on working on our logo or chasing the next hot lead generation tactic without a specific purpose other than "I saw another agent on Facebook do that and it worked." By setting lead generation and conversion goals (e.g., number of leads generated, number of appointments made, number of closing), you'll have a very clear idea about the strengths and weaknesses in your business and know exactly what you need to work on.

Review Your Goals on a Daily Basis in the Morning

Once you set your goals, it shouldn't just be shoved in the back of your drawer never to be seen again. You should put your goals where you see it everyday. My favorite places to put my goals are on the wall right above my computer or on the screensaver of my phone. There are two places I definitely know that I am looking at constantly everyday!

Download our 2023 Real Estate Business Plan Template

Download our 2023 real estate business plan template today to get clarity on what you need to do to accomplish your 2023 goals! You'll be able to:

Review your 2022 numbers
Reflect on your 2022 accomplishments
Set Realistic 2023 goals
Automatically calculated your weekly lead generation goals

Get clarity on exactly what you need to do to make 2023 yo

Image by StartupStockPhotos from Pixabay

Categories: : Agent Financials, Business Vision, Mindset